7 Jun, 2007
I plan to post more about the Future of Online Advertising conference over the weekend, but here’s a nice little observation for you.
Henry Copeland, the creator of Blogads, was asked what he thought of PayPerPost. He responded by saying it’s sad that they have no disclosure, or something to that effect. The problem is that PayPerPost does indeed require a disclosure policy and Ted Murphy, of PayPerPost, even said in his earlier speech that many advertisers require an additional graphical bar that goes in a post saying it is sponsored by said company.
In Copeland’s speech he even recommended making ads intentionally vague and “mysterious” because they perform better. Where is the disclosure in that, when the viewer has little to no idea what the ad is for? Where is the transparency? He also said that sites using Blogads are generally political sites, and that the ad network was used by the Swift Boat Veterans for Truth campaign. George W. Bush got a second term thanks in part to Blogads. So how again is his ad network more honest than others, when they clearly have no problem deceiving others with politically motivated ads?
6 Jun, 2007
Tomorrow I will be attending the Future of Online Advertising, thanks to getting a free pass from Andy. Hopefully I will learn something and do some networking. Maybe even find a job. Who knows. I may also write-up details of the day afterwards, interest permitting.
16 Apr, 2007
Well it looks like I have another conference to go to. I won a pass from Andy Beal to the Future of Online Advertising Conference. It takes place on June 7-8 in New York City. Hopefully by then I will have a job, or maybe I can make some connections. At the very least I will have some great articles to post and I might even come away with some insight on advertising. Here are just a few of the speakers that jump out at me: Jay Adelson of Revision3, Darren Rowse of ProBlogger and b5media, and Steve Rubel.
Anyone looking for a web developer, system administrator, or someone looking to learn a business trade? I’m going to be a recent college graduate and I’m full of great ideas too.
6 Mar, 2006
So I just got back from Texas. I will have a recap of SIGCSE shortly, along with a recount of some interesting presentations and products I saw. I was going to put up something right away, but I will give myself more time to craft a magnificent retelling of the trip.
By the way, I made it to the Semi-Finals of the SIGCSE Undergratuate Research Presentations. No award for me, but they will reimburse some of the trip expenses. And I received plenty of free shirts from Sun, Microsoft, and Apple. In the end, don’t we only care about free swag and networking?
6 Oct, 2005
I just got back from the city and boy are my arms tired, even though I took the train. Get ready for some posts about the We Media conference that happened today. They will most likely be at InsideGoogle
6 Oct, 2005
I just got back from the city and boy are my arms tired, even though I took the train. Get ready for some posts about the We Media conference that happened today. They will most likely be at InsideGoogle